Baxter of California
Even the extremely social brands like Baxter of California come to Shutterstock Custom for support in creating on-brand custom content for their specific digital marketing needs.
In its early days, Baxter of California relied heavily on influencers and their general audience to create user generated content. Catering to a very social savvy bunch, the brand has seen a lot of success with organic content -- but sometimes they need to get a little more specific with the content they want to promote.
Not wanting to lose its Instagram-worthy style, Baxter of California leverages Shutterstock Custom's diverse network to create authentic images featuring its target demographic with or without products.
The collaboration has led to them being able to feature newly launched products and more specific scenarios than what they've otherwise sourced via their influencer model.