Brands want to create content at scale. But they must be conscious of how much of their budgets are spent producing all of that content. As a result, the traditional creative relationships between brands and agencies have evolved as scalable, cost-effective solutions for content production take the market by storm.
At the end of 2017, Shutterstock published survey results from 1500 U.S, U.K, and Australian marketers that explored how they use imagery in advertising campaigns. The findings pointed to one common theme - representing diversity and modern society in advertising visuals is a priority for brands.
We collected and analyzed how our customers were using Shutterstock Custom to produce content in 2017 and the results are in. Check out a sneak peek of the highlights from our inaugural Visual Content Benchmark Report and uncover trends that drove visual content production for brands this past year.
To develop content that will consistently deliver results, you need to test creative iterations to see what styles, formats, and tones best resonate with your audience. The optimal way to test performance is to drive as many qualified eyes to your content as possible.
In the era of social and digital media, video content is key to success. But it takes the right types of videos to have the kind of impact you need for success. To create more dynamic video content, here are a few best practices to test and optimize video content production and performance.
People want fast, customized experiences that constantly intrigue their busy minds. They want to feel like they know your brand; that they can connect with your mission on a personal level. All of these habits reinforce the importance of a strong visual brand identity.
Consumers spend up to 5 hours per day consuming content on social media. Platforms like Instagram frequently update their channels with new features to help content creators produce more customized and memorable experiences. Here are 2 recent Instagram updates to help you create memorable consumer experiences.
With the year and our content calendar coming to a close, we’re looking back at our 50 most relevant statistics and proof points on content marketing that we’ve collected over the last 365 days. Be sure to bookmark this page for future reference.
Custom content is how brands tell their unique stories to their consumers. Content that's educational, entertaining, and insightful motivates audiences to further engage with your brand. As you tell your story over the long term, you can build healthy and sustainable relationships with your customers.
Consumers want high production original content. This is one of many reasons why high production must be a central part of your creative plans for 2018.
Only 26% of marketing budgets go towards content creation and marketers expect budgets to flatline in the new year. Can you create the content you need in 2018?
Principal goals of marketing include improving awareness and interest in your brand. Learn how you can use custom visual content to improve brand recall.
Visual content consistency tells your brand story, demonstrates your honesty, provides consumers with clarity, and stimulates audience engagement.
Your visual brand identity is how you create the right types of content to engage with your consumers. Here's your 3 step guide to promote your visual identity to all consumers.
Vertically integrated brands are creating memorable consumer experiences that build and maintain loyal audiences. Content is at the core of their strategies.
Brands that are native to the web provide the right types of content that capture attention. Learn how to produce creative content of your own that captures attention.
Visual brand identity is very important in the financial services industry. Establish your own brand's unique identity to customize your content and provide a satisfying consumer experience.
If you can build enjoyable customer experiences, your audience will engage with your brand. To provide those experiences, you need to create the right types of content.
Videos are dynamic pieces of content that allow brands and consumers to engage in meaningful interactions. But custom videos are more likely to improve content consumption.
Personalized content is preferred by consumers and video is the most memorable type of content. That means creating custom video content should be a top priority for your marketing team.
Financial Services marketers are putting more resources towards social media marketing to take advantage of new targeting opportunities that come with social data. To be truly effective their visuals need to be customized to match branding and targeting as closely as possible.
Social and digital marketing campaigns are crucial to generate new business. Your job as a marketer is to create custom content for those channels that will lead to conversions.
Demand for content is always rising but creating it is limited by traditional processes. You need a solution to increase content creation at scale.
Consumer demand for content is on the rise but creative resources are limited. Learn more about how agile technology helps you match consumer demand.
Brand marketers need to reduce content creation costs. Technology automates your workflow to reduce time and resources used to create visual content.
Localized creative talent is your best resource to create custom local visual content and extend the capabilities of your marketing team to scale.