Brands who understand the fundamental differences between social platforms often see the highest engagement rates, so we keep an eye on the brands who nailed visual storytelling across social platforms. In this post, we're profiling Mercedes-Benz, purveyor of high-end vehicles and social media heavyweight.
Social media platforms are all unique, though they all help users share content and tell stories. Some are text based, some are visual heavy, and there are huge differences among visual platforms. Though Instagram, Snapchat, and Pinterest are all leading visually-dominant platforms, each has its own specific type of content that works best. Learn the crucial differences between platforms in this post!
The world is changing at an unprecedented rate. Think about some of the newest services that have fundamentally changed how people behave, consume, and connect: Uber, the world's largest taxi service company, owns no cars. Airbnb, a rising accommodations provider, has no hotels. What does the future hold for brand/start-up collaboration?