In the era of social and digital media, video content is key to success. But it takes the right types of videos to have the kind of impact you need for success. To create more dynamic video content, here are a few best practices to test and optimize video content production and performance.
Consumers spend up to 5 hours per day consuming content on social media. Platforms like Instagram frequently update their channels with new features to help content creators produce more customized and memorable experiences. Here are 2 recent Instagram updates to help you create memorable consumer experiences.
Custom content is how brands tell their unique stories to their consumers. Content that's educational, entertaining, and insightful motivates audiences to further engage with your brand. As you tell your story over the long term, you can build healthy and sustainable relationships with your customers.