Shutterstock Custom is thrilled to announce that we now offer short-format videos, GIFs, and Cinemagraphs!

Consumer media consumption has shifted to visual formats at an astonishing rate. Thumb-stopping formats -like beautiful imagery, video, GIFs and the still-nascent Cinemagraph- are required in such a media-saturated environment. To monetize this shift, major social platforms have introduced new ad-product formats for advertisers, all with differentiated specs and viewability.

Motion-format visual content is undoubtedly a more engaging and effective way to help advertisers to meet their campaign targets. However, creating motion-format content at the volume and frequency required to maintain an online presence is intimidating, if not impossible using the traditional full-production model.

We are making this task possible and easy for advertisers by updating our proprietary platform and tapping into a global network of contributors. Shutterstock Custom clients now have access to a full suite of visual storytelling tools at their disposal.

Here’s a closer look at some of our new formats:

Short-format videos

Best suited to grab consumers' attention and tell a complete story
Different social platforms have different length limits, specs and styles, so marketers need to tailor videos to each platform for optimal effect

Animated GIFs

Simple visual storyline, yet more engaging than still images - makes them highly shareable
Less resource-intensive in terms of creative planning and execution

Cinemagraphs

Nascent motion format: could surprise consumers with novelty and generate buzz
Smartly separates still element from moving element, effectively directs consumers' attention

Shutterstock Custom is trusted by 7/10 of the top global advertisers, we are committed to staying ahead of global and industry trends for visual storytelling; since the world is constantly changing, so are we.