Localized imagery at scale
Peer-to-peer lending service Borrowell previously used stock images for paid social posts, but found they appeared undifferentiated and irrelevant to target customers. Borrowell found that creating custom images at high volume and variety was cost prohibitive.
Borrowell engaged Shutterstock Custom to create a portfolio of custom localized imagery that would replace the stock imagery used in the past. The creative concept entitled “Borrowell from Coast to Coast” displayed a number of Borrowell customers in front of Canadian landmarks.
Shutterstock Custom’s localized, custom imagery resulted in a 60% increase in click-through rates, 53% increase in Instagram application rates, and a 45% decrease in cost-per-click.