The L'Oréal Challenge
Create high quality content at scale for use across multiple platforms while working within a defined budget.
The Shutterstock Custom Solution
Shutterstock Custom collaborates across various L'Oréal divisions with multiple brand teams who have experienced unique pain points in content creation as outlined below. Through onboarding, Shutterstock Custom works closely with brand teams to identify the key objectives they want to achieve, define the look and feel of visuals, and a client success plan for each annual subscription term. The Shutterstock Custom team provides recommendations on how to launch briefs for each creative project to its global network of contributors in order to meet the defined objectives and bring each brand's story to life.
Brand teams receive custom collections of content - photography, videos, GIFs, cinemagraphs (and now 360 videos & photos) - for unlimited global exclusive licensing across any channel.