What are Cinemagraphs?
Cinemagraphs are a blend of still photography and infinitely looping "moving images." A series of photos are edited into a seamless loop of endless frames, separating the motion formats from the stillness of the rest of the content.
In this example, the can of Budweiser is the still photograph within the content. The can is surrounded by continuous motion, drawing your attention to the product in the middle of the cinemagraph.