Nestlé Ice Creams
Nestlé's ice cream brands have varying advertising budgets which include everything from defining creative strategies, producing content, and purchasing media. Brands traditionally relied upon agencies for the entire creative process which proved to be both expensive and limiting in the number of useable assets produced. Now, brand teams continue to develop creative strategies with agencies while working with Shutterstock Custom to scale the execution. This results in a higher volume of content for use across multiple platforms.
Shutterstock Custom's global network of contributors learn the subtleties of each brand and how to capture the perfect Nestlé-approved scoop!