What we do
Shutterstock Custom is an innovative way for brands to efficiently create custom content that's authentic, cost-effective, and scalable. Our platform ingests a brand's visual guidelines and creative strategy to then leverage a global network of creative talent to shoot high quality on brand content for them to use with their audiences.
Who we are
Based in Toronto, Canada, the Shutterstock Custom team is a diverse group of individuals with strong leadership at the top. With a passion for never settling for the status-quo, we're constantly seeking better, smarter solutions to creative challenges.
Executive Leadership Team
General Manager - Shutterstock Custom
Grant is the co-founder and General Manager of Shutterstock Custom, a leading provider of on-demand visual content for the world’s leading brands. He has helped more than 250 enterprise marketing teams, including AB InBev, L'Oréal, Nestlé, and McDonald's amongst many others, change the way they think, develop, and source creative content at scale.
Prior to starting Shutterstock Custom, Grant was the SVP Product at a leading social media management company and a product manager at Nokia. He has worked with a number of brands in a senior capacity including Coca-Cola, JP Morgan Chase, and Amway.
Grant holds an MBA from the University of Toronto (Rotman), and a BSc in Computer Science from the University of British Columbia.
VP, Head of Operations - Shutterstock Custom
Brett brings over 20 years of operational and executive experience in multiple verticals. His data driven approach allows teams and organizations to accelerate growth, improve efficiencies, and focus on foundational "first" principles of problem solving.
Brett draws on a range of experiences from his time as a go-to divisional executive in the automotive sector. He was most recently the operational lead for PointClickCare during their tremendous growth phase. When not working on the next "big" challenge, Brett takes a great deal of pride in developing the next wave of leaders.
Brett holds an Engineering degree from Queens University, has been a licensed Professional Engineer for 20 years.
Nael El Shawwa
VP, Engineering - Shutterstock Custom
Nael is a software craftsman and a hands-on technology leader with 12+ years of experience building digital products for users in marketing, finance, healthcare and retail. He's passionate about various technologies and how they can be used to enhance businesses' capabilities and delight their customers online.
Nael can be found at various Toronto tech meet-ups, and he is also the co-founder of a Toronto-based organization called #DevTO that hosts various events for the tech and startup community.
Nael holds a Bachelor of Software Engineering & Management and a Masters of Computational Engineering (focused in Image Processing) from McMaster University.
VP, Client Partnerships - Shutterstock Custom
Mindy is an experienced business professional but a creative at heart. She has a diverse background in marketing, public relations & communications, financial services, and human resources. She started her career in Canada and moved to New York in August 2012 to participate in New York University’s Master’s of Science in Public Relations and Corporate Communications program. Eager to return to a full-time professional career and jump onboard a promising startup, Mindy condensed the two-year program into a year and a half and joined Shutterstock Custom at its inception.
Regardless of industry, Mindy's focus has been on enhancing connectivity among clients and their audiences via development and execution of effective business and communication strategies. While in New York, Mindy worked with clients including the United Nations Development Programme and organizations spanning across industries of oil and gas, human capital services, non-profit, and creative technology.
VP, Product - Shutterstock Custom
Reuben Tozman is currently the VP of Product for one of Toronto's fastest growing tech companies, Shutterstock Custom. Reuben is currently responsible for structuring the product and engineering organization to meet stakeholder demands and market conditions. His role provides full transparency throughout the organization on priorities and strategic objectives.
Previously, Reuben was with ScribbleLive as the Vice President of Client Services and Customer Success. At ScribbleLive, he had the opportunity to work with a seasoned executive team and help transition employees through several acquisitions.
Reuben authored 'Learning on Demand: How the Evolution of Technology is Shaping the Future of Learning' which was immediately listed in top ten books on the subject of online learning at the time of publication (2012). As a founder, CEO and member of executive teams, his work includes innovating products around adaptive learning systems, participating in open standards committees for technology, working in the digital content marketing space and bringing original ideas to market.
VP, Finance - Shutterstock Custom
Braedon leads finance, human resources and office operations at Shutterstock Custom. After earning his CPA with KPMG and spending time with a big telecom company, Braedon left the corporate world to pursue his passions for technology and entrepreneurship. He was previously the VP Finance at Uberflip, a Toronto-based startup that he helped scale to become a leading content marketing SaaS platform.
Braedon prides himself on being considered an "operational" finance leader, with an ability to add value in running and growing a business while also having a solid handle on the dollars & cents.
In addition to his wife and 2 young kids, Braedon loves SaaS metrics, spreadsheets, budgets, business strategy, making teammates laugh, dystopian fiction and Detroit-based sports teams.
VP, Marketing - Shutterstock Custom
Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and start-up environments. His skill set that blends technical knowledge, creative marketing and lateral problem solving. He is a data-driven marketer who has embraced technology trends and is a leader in advanced marketing techniques.
Paul’s experience in B2C marketing organizations and consulting with some of the world’s largest brands give him the knowledge of Shutterstock Custom's core target audience. His start-up and founder experience provide the growth marketing and creative insights required to engage audiences in more unconventional ways.