About the Webinar
Over the last few decades, the internet has significantly torn down virtual international walls. Mobile devices have only further connected people to content produced by some of the world’s largest brands.
But those people are consuming that content from within their own communities. Their cultural and societal values heavily influence how they respond to visual content.
Brand marketers need to shift their approaches to content creation. Cultural cues and nuances influence how visual content is processed by the mind, which in turn affect how people choose to engage with the brands who promote that content. You need to consider the cultural effect of your content if you want to develop a creative solution that scales.
How mobile and social news feeds have torn down virtual geographic borders
Why the idea of global content is a mythical and ineffective concept
The value of collaborating with localized creative talent to produce exceptional and culturally friendly visual content
Case studies and examples of visual content created at scale