About the webinar
Digital content facilitates the viewer of that content to travel through the consumer buying journey with your brand. Online shopping conversion rates can increase up to 35% due to relevant digital content, and decrease by 80% if there is little to no relevant content.
In this webinar, we’ll be joined by our friends at eBusiness Institute to present data and insights into the consumer shopping experience as influenced by digital content. We’ll present examples of brands that have created digital content that was repurposed for multiple uses in order to facilitate a better experience for the end consumer.
Why relevant digital content matters
Statistics describing content’s influence on the buying journey
The value of custom digital content over non-custom
Examples of brands with effective digital content