Consumers want your brand to be authentic with storytelling. Authentic content goes a long way towards boosting audience engagement and differentiating your brand from the competition.
Brands are competing in a newsfeed full of social posts, news articles, and other advertisements. Being relevant in a feed is more challenging as we fight to get people to stop the ‘flicking of their thumb.’ Make sure you have a solid ROI approach to creativity so that you create the types of content that convert.
Brands want to create content at scale. But they must be conscious of how much of their budgets are spent producing all of that content. As a result, the traditional creative relationships between brands and agencies have evolved as scalable, cost-effective solutions for content production take the market by storm.
At the end of 2017, Shutterstock published survey results from 1500 U.S, U.K, and Australian marketers that explored how they use imagery in advertising campaigns. The findings pointed to one common theme - representing diversity and modern society in advertising visuals is a priority for brands.
We collected and analyzed how our customers were using Shutterstock Custom to produce content in 2017 and the results are in. Check out a sneak peek of the highlights from our inaugural Visual Content Benchmark Report and uncover trends that drove visual content production for brands this past year.