Brands want to create content at scale. But they must be conscious of how much of their budgets are spent producing all of that content. As a result, the traditional creative relationships between brands and agencies have evolved as scalable, cost-effective solutions for content production take the market by storm.
At the end of 2017, Shutterstock published survey results from 1500 U.S, U.K, and Australian marketers that explored how they use imagery in advertising campaigns. The findings pointed to one common theme - representing diversity and modern society in advertising visuals is a priority for brands.
We collected and analyzed how our customers were using Shutterstock Custom to produce content in 2017 and the results are in. Check out a sneak peek of the highlights from our inaugural Visual Content Benchmark Report and uncover trends that drove visual content production for brands this past year.
Consumers spend up to 5 hours per day consuming content on social media. Platforms like Instagram frequently update their channels with new features to help content creators produce more customized and memorable experiences. Here are 2 recent Instagram updates to help you create memorable consumer experiences.
Custom content is how brands tell their unique stories to their consumers. Content that's educational, entertaining, and insightful motivates audiences to further engage with your brand. As you tell your story over the long term, you can build healthy and sustainable relationships with your customers.