To develop content that will consistently deliver results, you need to test creative iterations to see what styles, formats, and tones best resonate with your audience. The optimal way to test performance is to drive as many qualified eyes to your content as possible.
Consumers spend up to 5 hours per day consuming content on social media. Platforms like Instagram frequently update their channels with new features to help content creators produce more customized and memorable experiences. Here are 2 recent Instagram updates to help you create memorable consumer experiences.
Custom content is how brands tell their unique stories to their consumers. Content that's educational, entertaining, and insightful motivates audiences to further engage with your brand. As you tell your story over the long term, you can build healthy and sustainable relationships with your customers.