Sample Brief Template - Lifestyle
Brand story for this scenario. The Who, What, Where, Why and How.
People in Imagery
[check required criteria]
- Age category: 25-30 would do 25-35 as people will usually skew younger, 30-40, 40-50, 55-65 (mature), 65+(senior)*
- Indicate number of people: 1-2, 3-4, 5-10, 10+*
- Skew toward more male or female?
- Wardrobe: casual, business casual, business, seasonal, high-fashion*
Are tattoos and piercings permissible?
*Indicates increased complexity and will require additional brief allocation
[Details for each required set-up.]
*More than 4 scenarios will require additional brief allocation; e.g.:
- Couple 25-30 using wireless device indoors-are these examples?
- Two friends age 25-30 being active (cycling, jogging, yoga)
Product in Shot:
How should it be integrated?
Product guidelines: what product is being featured, any other things we need to know? Glassware, in packaging/out of packaging, etc.
Technical Photography Guidelines:
- High resolution JPEGs -3000px on the longest side
- Landscape/horizontal images -- croppable to square
- Colour images only -- preferred no artistic filters or black and white
- Please ensure photos are not blurry or out of focus unless it is an artistic choice with depth of field
- Natural lighting (blown out skies), backlit, dramatic
- Indoors: Natural window light or bounced flash. Natural compositions with movement & expression
- Avoid awkward crops, and crops at limbs/joints
- Limit wide angle shots unless it fits the scenario
Things to Avoid:
- Other products or logos
- Phones other than those sent to you
- Network logos unless it's Tech Co
- Prominent logos on clothing, background, or devices
- Alcohol bottles/cans
- Tobacco or drugs