Multiple use cases
Drumstick Canada wanted to establish a visual brand identity that could be used to create consistently on-brand content. They connected with Shutterstock Custom to produce authentic and dynamic content they could promote across social and digital media. After completing a visual calibration, Drumstick Canada produced content that was broadcast on a jumbotron and on broadcast TV.
Launching a content presence on Pinterest
White Claw® Hard Seltzer was looking to establish themselves on Pinterest with content that engages their target audience and followed best practices. To get started they planned to drive awareness of their low carb, 100 calorie beverage. Shutterstock Custom helped them create quality branded creative that highlighted food and recipe pairings for their product.
Shutterstock Custom helped Johnny Rockets reduce the amount of time required to create high quality visual content at a localized level. Their global marketing team is responsible for providing content to franchisees, and extending the capabilities of their team with a solution like Shutterstock Custom helped them execute at scale.
Quiznos wanted to find a solution that would give a large quantity of high quality photos at a reasonable price. On top of that, Quiznos has locations all across North America, so there needed to be a more efficient way of doing localized shoots.
Shutterstock Custom is one of Chipotle’s only partners for content that is shot outdoors. Our cost-efficient method for creating content has simplified tasks - such as shooting outside - which can be logistically complex and expensive to execute effectively.
FlipBelt needed a solution that would eliminate the majority of their time spent on the planning and execution of content creation, and would provide enough quality custom images for his Facebook ad campaigns.
The ideal solution
McDonald's needed the ability to scale imagery and videos at a reasonable price. Shutterstock Custom helped place them in the top quadrant of similar companies in an experiment conducted with multiple creative vendors.
Shutterstock Custom used its global network to orchestrate custom content creation with photographers and videographers. Having worked on various creative Instagram projects, Shutterstock Custom was the ideal solution for testing Instagram Stories and creating best practices with Mike’s Hard Lemonade.
Food and beverage
Localized custom content at scale
MasterCard needed “daydream-worthy” images of globetrotting Canadians in Latin America, The Caribbean and Europe for an upcoming Instagram campaign, yet full production model for this scale would be cost prohibitive.
Seasonal content on demand
Interac was looking for a collection of inspirational images to drive awareness of the Dinner In Black Contest for Toronto’s 2016 Winterlicious food festival, but creating upscale images at scale with a short lead time was challenging.
Tech and telecom
Travel and hospitality
Create imagery across continents
Conrad Hotels needed aesthetic images to showcase its hotel properties in Dubai and Portugal for its Instagram campaign without incurring significant production cost.
Brand consistency at scale
Alaska Airlines wanted to showcase their broad range of destinations while consistently communicating the key element of the brand's story: a sense of optimism.
Media and entertainment
Custom imagery in multiple locations
Huffington Post needed images of emerging tech hubs across the US for an article, but found shooting costs and logistic complexities too daunting to execute.
Customized content for all seasons
DKNY required product shots with key NYC landmarks in the background for upcoming campaigns, but were unable to source a wide variety of localized season-specific imagery.
High performance seasonal content
Victoria Emerson required high-performance creative visuals that would drive conversion rates for their Holiday campaign, yet ROI of previous Facebook ads had been low due to lack of campaign-specific imagery.
Localized imagery at scale
Borrowell previously used generic content for paid social posts, but found they appeared undifferentiated and irrelevant to target customers. Borrowell found that creating custom images at high volume and variety was cost prohibitive.