About the Webinar
The types of content that resonate with consumers have changed as a result of mobile behavior. Brands need to create content that is on-brand but presented in a way that resonates with the target audience.
To match those expectations, marketers must ensure all content aligns to a documented series of brand guidelines.
Brands must conduct a full visual calibration to determine what types of content and how those assets are shot align to the overarching brand guidelines. This calibration process ensures all creative specialists who contribute content are aligned on the differences between on-brand and off-brand content.
- The impact of mobile behavior on content creation and consumption
- How to calibrate visual brand guidelines and create consistent content
- Best practices to translate brand guidelines into technical requirements for shooting content
- Case studies and examples of calibrated brand content