About the webinar
Video content is most likely to be consumed over other formats, and studies show that people are more likely to remember 70% of content they both see and hear. That’s why brands place premiums on videos that can be used in social and digital advertising. Videos can both capture people’s attention and improve brand recall.
There’s a generational shift towards visual intelligence. People respond to more visual storytelling formats as opposed to standard text or still content formats. Marketers with aggressive new business targets need videos to increase awareness, stimulate genuine interest in their products, and motivate consumers to give their business to the brand.
- Best practices and success stories
- The types of videos that best resonate with viewers
- Why custom video content improves brand awareness and audience engagement
- How to capture people’s attention with video and increase social shares